TOKYO: Japanese carmaker Honda Motor will make India a global manufacturing hub for its upcoming electric, Honda 0 α (alpha), whose prototype was unveiled at the Japan Mobility Show.The car has been developed for the Indian and Japanese markets, apart from other Asian countries. Its India debut will be in fiscal 2026-27. Honda Motor Co president and global CEO Toshihiro Mibe said the launch will further the company’s goal to achieve carbon neutrality and zero traffic collision fatalities worldwide by 2050.Honda 0 α (alpha) will be manufactured at Honda’s plant in Alwar, Rajasthan. Honda also launched other electric prototypes, including a green saloon. Honda India MD and CEO Takashi Nakajima said India is one of the top three markets for the company globally in terms of corporate focus and investments. Speaking on the eve of Honda’s new car launch at the Japan Mobility Show, Nakajima said, “Our top management has decided to focus on India among the three key markets for Honda’s future growth alongside the US and Japan.” Nakajima acknowledged that while Honda’s business scale in India is still low compared to the US or Japan, its future ambitions are substantial.He admitted that expanding the product line-up in India will take several years, but hinted at imminent progress. “India is one of the most promising and exciting markets in the world today. Our two-wheeler business is already very big, and now we aim to pursue strong growth in our four-wheel business by building both brand and volumes.” On ethanol blending, Nakajima said that while the higher ratio of ethanol posed challenges, Honda’s engineers were up to it. (The writer is in Tokyo at the invitation of Honda Motor Co.)
