A wave of premium residential launches along the Delhi-Meerut Expressway is redefining the price benchmark in eastern NCR, with many projects now priced around ₹3 crores. For Ghaziabad, this marks a decisive shift in the market. The city, once considered primarily an affordable option, is now testing it ₹The Rs 2-3 crore price bracket reflects the growing buyer appetite for premium homes supported by improving infrastructure and increased regional connectivity.
Real estate experts say current pricing levels still remain relatively attractive compared to broader NCR market trends. Developers are responding to growing buyer preferences by introducing larger apartments, low-density layouts, wide balconies and hospitality-style amenities, which have become defining elements of post-pandemic housing demand.
Developers can maintain comparatively competitive pricing due to structural cost advantages and evolving development strategies. The transformation of NH-24 (now NH-9) and the Delhi-Meerut Expressway corridor has been at the center of this transformation.
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Unlike saturated locations in central Noida or prime Gurugram sectors, where land prices have risen sharply, the NH-24 belt is offering relatively low land acquisition costs. This provides developers greater flexibility in project planning and pricing. Taking advantage of this advantage, developers are building spacious, low-density residential projects with large layouts and premium amenities, while keeping overall prices competitive with established luxury destinations in the NCR.
AU Real Estate has recently launched ‘The Sunflower’ at Aditya World City on NH-24. Spread over 9 acres, the project will have 595 residences in 7 towers, with Phase I covering approximately 7 acres and 428 units. Configurations include spacious 3BHK and 4BHK homes ranging from around 3,000 sq ft to 4,000 sq ft, priced around ₹3 crores. The project positions itself as a low-density property that offers bungalow style spatial planning within the vertical format.
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According to Ashish Aggarwal, director of AU Real Estate, the NH-24 and Delhi-Meerut Expressway corridor is on a clear path. “We have seen significant improvement in connectivity, infrastructure and social ecosystem development over the last few years, which is reshaping both buyer perception and aspiration. There is strong demand for premium, spacious homes, especially from families looking to upgrade while staying close to East Delhi and Noida,” he pointed out. Hindustan Times Real Estate.
They said that ₹The price of Rs 3 crore reflects the status of the product rather than market usage. “We are launching not a traditional apartment project but a low-density ‘bungalow-in-the-sky’ living experience, comprising approximately 1.5 lakh sq ft of community space with spacious layouts, large balconies, hospitality-led amenities, an elevated air lounge and professionally managed services. Buyers today are willing to pay for space, privacy and a differentiated lifestyle, and this segment has historically been under-served in eastern NCR.”
The company is primarily targeting end users, including senior professionals, entrepreneurs and business families looking for a large, future-ready home with long-term value potential. “As the corridor develops further, premium housing here is likely to become a continuing trend rather than a short-term change,” Agarwal said.
Industry leaders say Ghaziabad is steadily moving away from its affordable housing identity to a more aspirational residential phase, with much of this transformation centered on the Delhi-Meerut Expressway.
Manoj Gaur, CMD, Gaurs Group, said the biggest advantage of the corridor is connectivity. “Travel time to Delhi is now close to 30 minutes, which is much less than many places Noida Or Gurugram. The 14-lane expressway has directly translated into strong housing demand,” he said.
Gaurs Group last year launched Gaurs NYC Residences in Wave City, where the demand for large-format residences is rapidly increasing. According to Gaur, 4BHK apartments of more than 3,000 sq ft are seeing a strong trend, with prices crossing ₹The tower is priced at Rs 3 crore depending on location, view and construction stage. Larger residences of around 5,000 sq ft are priced above ₹6 crores.
“Much of the attraction is coming from end users upgrading locally as well as from buyers who previously mainly focused on Noida, indicating a structural market change. Connectivity upgrades such as the Delhi-Meerut Expressway, Faridabad-Noida-Ghaziabad Expressway, metro connectivity and proximity to Hindon Airport are encouraging buyers to reevaluate both budget and lifestyle expectations,” he said.
Yukti Nagpal, director, Gulshan Group, agreed that the expressway corridor reflects Ghaziabad’s transformation into a premium residential destination, with buyers transacting rapidly. ₹2-4 crore volumes.
“Today demand is focused on spacious, thoughtfully planned 3 and 4 BHK homes, with buyers prioritizing construction quality, design integrity and long-term living. The change in pricing reflects structural confidence in the micro-market rather than speculative activity,” he said.
According to Prateek Tiwari, Managing Director of Prateek Group, the comprehensive NCR luxury housing market is undergoing structural restructuring, which is most visible in Ghaziabad and Greater Noida. Demand is gradually shifting from inner city locations to infrastructure-led corridors, such as Siddharth Vihar in Ghaziabad, which is strategically located along the Delhi-Meerut Expressway.
Ghaziabad still represents a discount compared to broader NCR market trends
A report titled ‘India Real Estate Residential and Office Market – July – December 2025’ by Knight Frank India said Ghaziabad maintained its lead in the NCR residential market in 2025, accounting for 10% of total new launches and 16% of total sales. The city remains particularly attractive to middle-income home buyers, based on its relative affordability.
According to Ankita Sood, National Director – Research, Knight Frank India, current pricing in Ghaziabad still represents a discount compared to the broader NCR market trends. “When average prices in major markets of NCR were around ₹10,000 per square foot, this micro market was available for approx ₹5,000 per sq.ft. Even today, the weighted average price in Gurugram remains around ₹17,000 per sq ft, while branded residences in Noida have also seen a rapid growth. If ₹Taking Rs 2.5-3 crore as the benchmark ticket size, this segment still appears to be attractively priced. Earlier, the sweet spot of NCR housing market was below ₹1 crore, but that base has now shifted upwards ₹Rs 2.5-3 crore is fast becoming the new entry-level benchmark for premium housing,” he said.
The base price in Noida has increased to around Rs 8,000. ₹From around Rs 12,000 per sq ft ₹First Rs 5,000 per sq.ft. Similarly, Noida Extension, once priced around ₹3,000 per square foot when the broader market average was ₹6,000 per sq ft, has seen significant appreciation. He told that Ghaziabad is still affordable compared to these markets.
In markets like Ghaziabad, pricing growth now largely depends on product differentiation, location and infrastructure upgrades. Connectivity projects, especially the Delhi-Meerut Expressway, have played a major role in boosting demand and price discovery, he said.
Given how the market has evolved and where the new supply is coming from, a house worth Rs 2.5-3 crore is considered relatively affordable today and comes at a discount compared to comparable offerings in Noida and Greater Noida.” The ‘discounts’ are narrowing in Ghaziabad due to improving infrastructure, but compared to the high-end sectors of Gurugram, a ₹The budget of Rs 3 crore still offers a lot of ‘value’ or space in the Ghaziabad/Greater Noida corridor,” she adds.
