He goes by the name Triggered Insaan on YouTube, and he is among India’s top-tier content creators. Having established a major following on YouTube, Instagram, and Twitter, Nischay has been busy digitally building an empire from scratch. Here is his complete journey so far—from humble beginnings to becoming a well-known celebrity in India’s digital entertainment space.
Early Life and Background
Born on November 14, 1995, in New Delhi, Nischay comes from an educated and supportive family background. He holds a Bachelor of Engineering (BTech in Computer Science) from the Indraprastha Institute of Information Technology (IIIT) Delhi. Although he had a promising academic path, Nischay realized early on that the 9-to-5 lifestyle was not his true calling.
His younger brother, Abhishek Malhan (popularly known as Fukra Insaan), is also a budding YouTuber and reality show star. This indicates that the family environment was likely conducive to creativity and online content development.
The Beginning of His Career on YouTube
Initially, he started a YouTube channel under the name Yes-Yes-Bhai, where he experimented with different types of content to see what worked. He remained open to testing content styles and formats. It wasn’t until 2017, when he rebranded the channel to Triggered Insaan, that real traction began.
He started creating roast videos, humorous commentary, and relatable reaction content. His content style resonated with a large audience, portraying everyday Indian life in a sarcastic and witty manner. The mix of comedy and criticism gave him a distinct identity in an already crowded YouTube space.
Rise to Fame
His roast videos on trending topics and viral personalities began attracting millions of views. Some of his most popular videos include roasts of TikTok stars, cringeworthy advertisements, and reactions to bizarre online content. These helped him establish a strong connection with Indian Gen Z and millennial audiences.
Additionally, Nischay launched another channel, Live Insaan, where he streams gaming content, including popular titles like Minecraft, GTA V, and Among Us. This expanded his reach and diversified his content base.
Currently, Triggered Insaan boasts more than 19 million subscribers on his main channel and over 10 million on his gaming channel, solidifying his status as one of the most renowned Indian YouTubers of this era.
Content Style and Influencer Persona
He is known for his distinct style, which includes:
- Clean and family-friendly content
- Relatable commentary
- Humorous takes on social media trends
- Engaging storyteller approach
- High-quality production
His decision to avoid unnecessary controversies has helped him build a loyal fanbase that trusts and supports him.
Brand Collaborations and Sponsorships
As one of India’s leading digital influencers, Nischay Malhan has collaborated with several major brands across industries like gaming, technology, and lifestyle. His strong voice among the youth makes him suitable for:
- Endorsements
- App promotions
- New product launches
- Hosting and participation in events
Personal Life and Social Media Presence
Nischay maintains a relatively private personal life but often shares glimpses of his family and behind-the-scenes moments on Instagram and Twitter. Fans admire his humility and grounded nature despite his massive fame.
Across platforms:
- YouTube (Triggered Insaan): 19M+ subscribers
- YouTube (Live Insaan): 10M+ subscribers
- Instagram: 4M+ followers
- Twitter: 1M+ followers
Present and Future
These days, Nischay focuses on expanding his content portfolio—delving into long-form storytelling, collaborating with top Indian creators, and exploring new opportunities in India’s growing digital content space. This includes ventures into offline events, brand building, and potentially OTT platforms in the near future.
Conclusion
Nischay Malhan’s journey exemplifies how passion, consistency, and originality can shape success in the digital influencer industry. From an engineering graduate to a household name as Triggered Insaan, he has carved a niche for himself and continues to grow.
For aspiring creators, his story is more than just inspiring—it’s living proof that with the right mix of talent and hard work, one can truly turn content creation into a successful career.
