Recently, a video featuring brand strategist Kaveri Baruah on the Sweekriti Talks podcast talking about Allu Arjun went viral. Things came to a head on Tuesday when a clip from the video of Kaveri claiming Arjun’s team had a list of 42 dos and don’ts for her, including not looking the star in the eye or shaking his hand, had gone viral. Arjun shut this down, calling it ‘baseless’. Now, the podcaster has alleged ‘harassment’ from Arjun and his team to take down the video. (Also Read: Allu Arjun says it’s ‘baseless’ he had 42 rules for brand manager; initiates legal action against her after backlash)
Podcaster calls Allu Arjun and team ‘sheer losers’ and ‘power hungry’
On Tuesday evening, podcaster Sweekriti wrote on her Instagram stories that she removed the video from Instagram and YouTube following ‘coordinated harassment’. She wrote, “I’ve removed the video after my guest faced coordinated harassment from PR machinery and bot accounts.”
“She holds a responsible position in a reputed organization, and I refuse to let her career be jeopardized due to online bullying. The discussion was factual and professional, not defamatory. But protecting a real person will always take priority over engaging with power that refuses accountability. Allu Arjun & his team are sheer losers, & just power hungry,” added the podcaster.
In another note, she claimed that Arjun and his team were ‘attacking’ her, writing, “A women can’t live in peace & make content on the internet!! Shocking Allu Arjun PR attacking me. Well abusing me saying negative things about me can never pull me down. Keep goings bots.” She also wrote, “I finally understand what happens when people speak the truth,” in another note, asking people from the Telugu film industry to speak up.
The video that was available on Instagram and YouTube on Tuesday evening has now been made private. Sweekriti also posted screenshots of the kind of derogatory comments Arjun’s fans have been spamming on her social media handles.
What did the brand strategist say about Allu Arjun?
Kaveri made shocking claims against Arjun and his team. “My another interesting encounter was with Allu Arjun, the mega star of Hyderabad. South stars comes with entourage. Before meeting him, we had a note which had 42 dos and don’ts. And they have manager ka manager ka manager. They are very strict, like ‘don’t look into sir’s eyes, don’t shake your hands’,” she claimed on Sweekriti’s podcast.
The clip quickly went viral, and Kaveri has since deactivated her Instagram and LinkedIn pages. Clips that were shared by other X and Instagram handles have also now been taken down.
Allu Arjun initiates legal action against ‘baseless’ statement
After numerous people on the internet slammed Arjun for his supposed 42 rules, his team released a statement on his behalf. “Certain recent comments made about Mr. Allu Arjun are completely baseless and untrue. He has always conducted himself with the utmost dignity and honour. We take these false allegations seriously. Our legal team is initiating defamation procedings against those responsible. We request everyone to refrain from spreading unverified information (sic),” read the statement.
