New Delhi, Indian storytelling platform Pratilipi has announced the launch of Double Tap Films, billed as India’s first data-backed microdrama studio, with a slate of over 150 productions across more than 10 streaming platforms.
Built at the intersection of indigenous intellectual property and mobile-first content consumption, the studio produces vertical-first dramatic narratives powered by audience data drawn from Pratilipi’s ecosystem of over two million authors whose stories are read more than 800 million times each month.
The studio’s debut slate spans Hindi, Bengali, Kannada and Gujarati, with productions including “Avnika Ki Shaadi”, “Apavitra”, “Aag Se Takkar”, “Raavan”, “Boss Bahu”, “CEO Se Romeo”, “2:47AM”, “Nishithini” and “Naduve”.
The content is available on Hungama OTT, Zupee, Fatafat, Reelies, Story TV, Vertical TV, KLIP and DramaWave, among others.
“India has always been a country of storytellers. What has changed is the screen. The mobile phone is now the primary relationship that hundreds of millions of Indians have with narrative forms and Double Tap Films exists to define what great storytelling looks like within it.
“We are not making short content. We are building a new cinematic language for the mobile era, rooted in stories that India already loves,” Ranjeet Pratap Singh, Co-Founder and CEO of Pratilipi, said in a statement.
The studio describes its model as a “format lab to franchise pipeline”, using the microdrama format to identify IP with the potential to scale across OTT, gaming and international markets.
India’s microdrama market is one of the fastest-growing segments in the country’s entertainment economy, with projections pointing to a market value exceeding one billion dollars by 2030.
The format has seen rapid growth in consumption across tier 2 and tier 3 cities, with family drama, romance and aspirational narratives commanding the highest engagement.
“India has already crossed 250 million cumulative downloads of micro-drama apps. We are not just producing content for the format; we are defining what the format can be. Every frame is designed for maximum emotional impact per second,” said Sharlton Menezes, Vice President, IP and Key Partnerships, Pratilipi and Double Tap Films.
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