With the new AI features, Snapchat said that users will be able to change surroundings in their videos. The update will ensure that the changes align with the light and colours in the video and offer a seamless experience, said Snapchat. The new on-device AI model will utilise the text prompt by the user to generate a custom lens.
Snapchat is also launching a suite of AI tools to let creators enhance the AR experience. The recently announced update to Snapchat’s developer platform, Lens Studio includes features like new face effects and Immersive ML. New face effects lets creators change the user’s face based on written prompt or uploaded image whereas Immersive ML transforms face, body and surrounding of the user in real time. The update also offers an AI assistant to help developers build 3D models.
Previously, Snapchat users could only do basic addition to the video but with this new update, the special effects added to the image are expected to appear more realistic.
Soon users of Snapchat will also be able to generate 3D assets using text or image prompts. For example, a 3D character head will imitate expressions of the user and also create face masks and textures.
Access to the new model will be available in the upcoming months for users and late in the year for creators.
Earlier, Snapchat launched ChatGPT-powered AI chatbot and allows subscribers to share AI-generated snaps with friends.
First Published: Jun 20 2024 | 2:07 PM IST
