Nov 06, 2024 03:11 PM IST
US election results 2024: The Calm ad quickly found its way to the internet, with viewers appreciating the brand for the unique commercial.
Amid the frenzied coverage of the US election results, with Donald Trump projected to defeat Kamala Harris, viewers in the United States saw a unique ad on television: 30 seconds of silence. Calm, the popular sleep and meditation app, aired its commercial offering viewers 30 seconds of silence.
“We bought this ad space to give you 30 seconds of silence. Yep, just silence,” Calm told viewers in its ad, which featured this text on a blue screen.
The offbeat ad quickly found its way to the internet, as people took pictures of their TV screens and tagged the brand.
Take a look at the viral ad:
“Such a standout ad! Bound to build excellent recall. Shows enormous faith in their own branding to do something like this,” Bengaluru-based X user Heer Shingala said.
(Also Read: Indians ask Kamala Harris to ‘book a resort’ as Operation Kamala jokes flood X)
Trump claims ‘powerful mandate’
Donald Trump claimed victory in the 2024 US presidential contest after Fox News projected that he had defeated Democrat Kamala Harris, which would cap a stunning political comeback four years after he left the White House.
“America has given us an unprecedented and powerful mandate,” he said to a roaring crowd of supporters at the Palm Beach County Convention Center, flanked by his vice presidential running mate, Senator JD Vance, Republican leaders and members of Trump’s family.
(Also Read: What triggered Elon Musk to be Donald Trump’s biggest cheerleader and Biden’s biggest critic)
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