Gurugram, 15 September 2025: India’s leading Omni-Channel Electronics Retail Chen Vijay Sales has announced the launch of India’s first Dyson Shop-in-Shop at Vijay Sales’ Flagship Store in Sector 29, Gurugram, Haryana. Located in one of the major and dynamic places of Gurugram, this new emergent retail space covers about 200 sq ft, making Dyson Technologies accessible to more consumers across the country and keeping ‘Dyson near Dyson Pass’.
-Space is designed to provide consumers an uninterrupted hand experience, the final “effort-first-you-failure” for retail experience, ensuring that they find the right machine or accessory to suit their needs. Showing full portfolio of diason technologies, including floor care, environmental care, beauty, audio and lighting, the new retail experience allows consumers to join the products in real time, offers individual displays and gives guidance guidance from dysed experts to find the perfect diason solution for their personal needs.
Mr. Nilesh Gupta, Director, Vijay SalesSaid, “In the sales of Vijay, we have always admitted that premium technology should be experienced, not only displayed. By bringing a completely immersive diarrnia experience in our Sector 29 store, we are increasing the bar for experienced retail in India, which gives consumers freedom to zero our hair or styles their hair.”
Ankit Jain, Managing Director, Dyson India Said: “We are first happy to strengthen our partnership with the sale of Vijay through a shop-in-shop experience, mark our extended appearance and repeat our commitment to bring dyson technologies closer to consumers. In Dyson, the problem is in the heart to solve what we do because we focus on improving everyday life through engineering.
They added further, “Our new shop-in-shop retail format continues to reflect our confidence that technology must be experienced first hand. Therefore, with the victory sales, we invite all to interact with our innovations, to seek expert guidance, and show how Dyson can elevate his everyday.”
Since its inception, Vijay Sales has made a customer-first ethos champion that is beyond competitive pricing to include unique in-store experiences. Whether it is testing the suction power of the latest wireless vacuum of Dyson on various floor surfaces or a witness to live performance of air-philanthropic efficiency, shopkeepers can now make a purchase decision with confidence, which are first equipped with the insight of hand and expert advice.
About victory sales
Vijay’s sales have been a pioneer in the retail industry for 58 years. With a wide array of 7,500+ products in 15+ categories, victory sales are committed to provide consumers with best-in-class quality products and services. Established by Mr. Nanu Gupta in 1967, Vijay Sales developed in India’s leading Omni-channel retail chain, operating 140+ stores with Maharashtra, Gujarat, Delhi, Haryana, Uttar Pradesh, Andhra Pradesh, and Telangana. www.vijaysales.com
Dyson of major technologies on performance at New Dyson Store will be portfolio:
beauty
Dyson Airwrap Idtm Multi-Style and Dryer
Dyson’s first connected device – Airwrap ID â„¢ multi -styler and dryer is now capable of Bluetooth® wireless technology for easy and customized styling. Users can personalize their hair profiles, and with a push of a button, set up rap, style, and their curls automatically. Better versatility Dyson Airwrap ID â„¢ comes with six attachments with multi-styler and dryer. The conical barrel provides tight and more defined curls on the root and the blade concentrator has more accurate airflow for smooth, more alignment hair.
Price of INR 49,900 Dyson Airwrap Idtm Multi-Style and Dryer is available www.vijaysales.com And victory sales stores.
Dyson Airastrate â„¢ Stratener
The Dyson Airport â„¢ Stratener stretches and straightens many types of hair from the wet, with no warm plate or heat damage. It uses powerful, concentrated airflow to dry and straighten the hair together, simplifies the hairstyle routine and achieve a natural straight style with a smooth, shiny finish. To accommodate multiple hair types, Dyson Airport â„¢ Stratener allows users to achieve a natural straight style with body and movement while maintaining the strength and healthy look and feel of their hair.
Price of INR 45,900Dyson airestrait â„¢ straightener is available www.vijaysales.com And victory sales stores.
Dyson supersonic neural â„¢ hair dryer
Dyson’s most intelligent hair dryer, supersonic neural â„¢ hair dryer comes with new sensor technology. A new scalp is equipped with a protect mode that uses a network of nural â„¢ sensors, automatically reduces heat and airflow as it is near your head, which helps protect your skull from damage. These sensors also improve styling experience, increase hair shine, and prevent heat damage. New and better attachments that complete all types of hair, are equipped with attachment recognition, learn the style preferences of the user, and simplify their routine for healthy drying rapidly with no extreme heat.
Price of INR 41,900 Dyson is available on supersonic nuraltm hair dryer www.vijaysales.com And victory sales stores.
Floor care
Dyson washg1 â„¢ weight floor cleaner
Dyson is the first dedicated weight floor cleaner of Washg1 â„¢ Dyson. Engineer for hygiene cleaning and maintenance, Dyson Washing 1 â„¢ faces wet and dried debris at once, for a barefoot feel. With 1-Letter Clean-Water Tank, it uses hydration, absorption and combination of extraction technologies and automatically separates wet and dried debris, so maintenance is more clean. In addition, it covers 3100 square feet at a charge.
Price of INR 39,900Dyson washg1 â„¢ weight floor cleaner is available www.vijaysales.com And victory sales stores.
Dyson Big Ball â„¢ Vacuum
Engineer for deep cleaning of the entire house, Dyson Big Ball â„¢ is perfect for anyone who gives importance to an impeccable environment. It is the most powerful corded vacuum cleaner of Dyson and facilitates ball technology for easy steering, easily maneuvers in corners and tight places and raises itself when it is topped. It comes with a carbon-fiber cleaner head, which is an engineer for all floor types, a mattress tool and a Combi/Cravis tool. It coupled with a large 1.6L bin and a long 22 feet cord, it allows to reach every surface in your home. It also provides no-tutch vacant bin.
Additionally, Dyson Big Ball â„¢ comes with a 5 -year warranty, including 2 years of casual damage protection, which provides peace of mind for a long time.
Price of INR 25,900Dyson Big Ball â„¢ vacuum is available www.vijaysales.com And victory sales stores.
Dyson V12S Slim submarine â„¢
Diaison V12S slim submarines â„¢ weight and dry vacuum cleaner, designed to deal with various cleaning challenges, from dust and spread to stubborn stains. With a weight roller head and an eight-point hydration system, it effectively cleanses wet dirt, while a motor-powered microfiber roller takes care of hard stains and debris.
The vacuum cleaner has a 2x light dust technology of the dyson, ensuring that the most young particles also avoid its cleaning skills. In addition, the hair screw tool involved makes it ideal for homes with long hair or pets, as it efficiently collects hair without tangling around the brush.
Price of INR 55,900 Dyson V12S detection slim submarine â„¢ is available www.vijaysales.com And victory sales stores.
Environmental care
Dyson Purifier Hot+Cool â„¢ Gen1 – HP10
The high quality, even purification, serves as a versatile air purifier for any room equipped with core filtration and airflow technology for the dyson purifier hot+cool ™ Gen 1. It captures up to 99.95% of small ultrafine particles in the form of 0.1 μm and acts as a versatile air purifier for any room, which consciousness, capture and project. Beyond purification and powerful projection, this versatile machine provides year -long comfort. The dyson purifier hot+cool ™ gene 1 provides the thermal comfort, keeps you warm during winter and cools during summer, while consistently purifies the air. Inner 45,900Dyson Purifier is available on Hot+Cool ™ Gen1 www.vijaysales.com And victory sales stores.
Dyson purifier cool â„¢ formalidehyde , Tp09
Dyson purifier cool â„¢ formaldehyde reflects the latest technology in three main areas: Sense, Capture and Project. It automatically detects air particles and gases, then diagnoses and reports them in real time.
To detect formaldehyde, particle pollution, NO2, Voc and temperature properly with sensors, fully hepa 13 standard filtration for purification in each corner, and powerful air projection, diason purifier formaldehyde ensures a cleaner home environment, which combines air purification with personal cooling.
Dyson purifier is available for cool â„¢ formaldehyde Inner 49,900 But www.vijaysales.com And victory sales stores.
Dyson Purifier Big+Quit â„¢
The Dyson Purifier Big+Quit â„¢ Air Purifier is designed to purify the air in large places as 1076 sq.ft. It uses cones aerodynamics to give 10-meter projection. With powerful projection, the Dyson Purifier Big+Quit â„¢ is also engineered to operate silently, which produces just 56 decibels of noise – it makes the most powerful purpose of the dyson yet.
Price of INR 68,900Dyson purifier is available on Big+Quit â„¢ www.vijaysales.com And victory sales stores.
Audio
Dyson ontrac â„¢ headphone
Dyson’s first high-loyalty, audio-online headphone: Dyson Ontrack â„¢ headphones in India offer the best class noise and distribute to hear immersive for 55 hours. With more than 2,000 adaptable color combinations for the outer cap and ear cushion, each ear cushion is prepared from ultra-soft microfiber and high-grade foam for better rest and acoustic seal. Multi-Pivat ensures a specificly deployed battery balanced weight delivery in gimbal arms and headbands.
Price of INR 19,900, Dyson ONTRAC â„¢ headphones are available www.vijaysales.com And victory sales stores.
