Even as more people switch from DTH and cable television to OTT platforms and streaming services, prices have risen significantly over the last few years. HBO Max, Hulu and Disney+ hiked subscription prices for some of their bundles in the US, with the cost going up to over $25 ( ₹2367) per month. While India has yet to catch up to that rate, it’s not far behind.
Subscription prices go up in the US for streaming platforms
The Wall Street Journal reported in November 2025 on the subscription price hikes, calling it a ‘wave of streamflation’. Warner Bros. Discovery’s HBO Max, whose least expensive option is now $10.99 ( ₹1041), while its premium subscription goes up to $22.99 ( ₹2178). Netflix’s basic plan with ads costs $7.99 ( ₹756), and the premium plan costs $24.99 ( ₹2365). Disney+, Hulu, Peacock, Paramount+ and Apple all had their highest-priced subscriptions at $12.99-18.99 ( ₹1299-1797).
For context, Netflix’s premium subscription cost $15.99 per month in 2020. HBO Max was priced at $14.99 per month, while Disney+ cost $6.99 per month, showing over 170% hike since then. Hulu, Peacock, Paramount+ and Apple were priced between $9.99 and $11.99 per month.
In March this year, the LA Times wrote that video streaming platforms were launched as an affordable way to watch movies without ads. And yet, as subscription fees increased and ad-supported subscriptions were introduced, more people seem to choose the latter. According to Deloitte’s 2026 digital media trends report, two-thirds of streaming subscribers are now opting for ads over paying a higher fee.
Subscription prices in India
Streaming in India gained momentum during the pandemic and, for the most part, has seen prices increase since 2020. But the per-month price in the US is comparable to most per-year prices in India.
Netflix’s premium streaming service, which was priced at ₹9588 per year in 2020, is now priced at ₹7788 per year. The mobile plan is ₹1788, down from ₹2388 six years ago. Reports state that this is to stay competitive with the newly merged JioHotstar, which has seen a sizeable increase in subscription fee.
Disney+ Hotstar in 2020 offered its premium subscription at ₹1499 per year, while JioHotstar offers it at ₹2199 per year. JioHotstar’s basic plan, termed the Super/VIP, had gone from ₹399 to a whopping ₹1099. The mobile-only viewing plan is for ₹499 per year.
But Amazon Prime had a standard subscription fee of ₹999 in 2020, which is now ₹1499 per year, with a ₹699 add-on for going ad-free. Sony LIV and Zee5 also saw an increase, going from ₹999 per year in 2020 to ₹1499 per year.
