India, 23 June 2026: Beauty, the beauty brand co-founded by actor and global icon Katrina Kaif and India’s leading beauty and lifestyle company Nykaa, has been honored with a prestigious honour. CEW (Cosmetic Executive Women) UK Beauty Awards 2026. This recognition is a significant milestone in Katrina Kaif’s core vision of building a globally relevant beauty brand, based on inclusivity and a deep understanding of the diverse beauty needs in the South Asian community.
Brand Awarded Consumer Choice Awards in the category ‘Best New Brand’Organized in partnership with Superdrug. CEW is a professional organization that promotes the British beauty industry, supporting its dynamic growth in the global beauty economy. Founded in 1954, CEW connects all corners of the beauty industry through its members around the world. The CEW Beauty Awards were launched in 2006 to recognize outstanding product innovation and creativity. Voted by over 1,000 CEW members in the UK, including industry professionals and experts in the field of beauty, as well as a vote of consumers, the CEW Beauty Awards are recognized as one of the most prestigious awards in the industry.
When? K Beauty was launched last year with Space NK, This marks a significant moment in the brand’s international growth journey and Katrina’s vision to take the India-born beauty brand to a global audience. With its highly discerning beauty consumer and vibrant South Asian community, the UK represents an important market for its global expansion. With Space NK as the first Indian-established beauty brand to retail, the launch signaled the growing demand for South Asian representation on the global stage. Less than a year later, this recognition reflects the warm reception K Beauty has received from UK consumers.
since its Launch in 2019K Beauty champions high-performance beauty with skin-loving ingredients and thoughtfully developed for diverse skin tones, including the needs of South Asian consumers. The brand’s UK launch with Space NK introduced this approach to a new audience and has since been met with strong consumer and industry response, culminating in this latest recognition.
Katrina Kaif, Co-Founder, K Beauty Said, “When we created K Beauty, our vision was to build a brand that truly understands and celebrates diverse beauty, while offering products that perform without compromise. From the beginning, we wanted to create beauty solutions that were based on a deep understanding of South Asian beauty needs while being relevant to a global audience. To receive recognition from both consumers and beauty industry insiders in the UK within such a short time of launching is incredibly special. This is especially meaningful as it reflects not only the strength of our products, but also the relationship we have built with our community over the years. It is a proud moment for all of us to see K Beauty connecting with consumers outside India, and we are grateful to everyone who has been a part of this journey. The CEW UK Beauty Award for ‘Best New Brand’ inspires us to continue creating innovative, high-performance beauty that is inclusive, thoughtful and created with care.“
Advait Nair, Co-Founder and Executive Director and CEO, House of Nykaa, Said “K Beauty’s journey has always been based on the love and trust of its consumers. Receiving the CEW UK Consumer Choice Award for Best New Brand, less than a year after our UK debut, is a remarkable milestone for the brand. As we continue to take K Beauty to new audiences around the world, it is incredibly rewarding to see consumers in the UK embrace the brand and everything it stands for. This recognition is a tribute to every consumer who follows our journey Has been a part of and believes in our vision from the beginning.”
This marks an exciting milestone in Awards Beauty’s international growth journey and reinforces the brand’s ambition to take Katrina Kaif’s vision of inclusive, high-performance beauty to consumers around the world.
K Beauty is available exclusively at select Space NK offline stores and spacenk.com in the UK, and on the Nykaa app, nykaa.com and at Nykaa retail stores across India.
about beauty
Founded in 2019, K Beauty is one of India’s leading makeup brands, co-founded by actor and global icon, Katrina Kaif and India’s leading beauty and lifestyle company, Nykaa. In just six years, it has emerged as one of India’s most loved and fastest growing beauty brands. It has been honored with prestigious awards, including Vogue India’s Beauty Brand of the Year 2022 and several industry awards for innovation. With strong digital engagement and collaboration with leading beauty experts, K Beauty continues to set new benchmarks in the Indian beauty landscape. Inspired by Katrina’s personal journey and makeup experiences, each beauty line is designed to deliver results while nourishing the skin. Formulated with skin-loving ingredients like chamomile, marula oil, ceramides, lychee extract and avocado butter, the brand’s #MakeupThatKares philosophy ensures a seamless blend of care, comfort and long-lasting wear. K Beauty is more than just a makeup brand; It’s a movement that celebrates authenticity and encourages self-expression.
Built on the pillars of performance, care and inclusivity, K Beauty supports the idea that beauty isn’t about conforming, it’s about embracing who you really are. Because #ItsKayToBeYou. The brand is loved across the country from major metro cities to Tier 2 and Tier 3 markets, catering to the order demands of over 2.8 million customers in India till date. K Beauty has also expanded its official presence, retailing in over 700 premium stores across the country. The brand is available exclusively on Kay Beauty website, Nykaa website and app and all Nykaa stores across India.
Over the past two years, the brand has also strengthened its international reach. In 2024, the brand made its international debut in the GCC through Nisa, where it has become one of the top five brands. Nykaa.com. Building on this momentum, K Beauty enters the United Kingdom in September 2025 through an exclusive partnership with leading beauty retailer Space NK, with availability both online and in stores across the country. This milestone makes K Beauty the first India-founded beauty brand to join Space NK’s curated portfolio of global beauty brands.
Find us on Instagram – https://www.instagram.com/kaybykatrina/
Website – www.kaybeauty.com
For queries, please contact: mmehrotra@l52.world / vagrawal@l52.world
about the heroine
Nykaa’s vision is to bring inspiration and happiness to people everywhere, every day. Born from a desire to make beauty a mainstream choice, Nykaa’s journey began in 2012 as a digital-first, consumer-tech beauty company. Falguni Nair’s entrepreneurial leap with Nykaa entered an underserved beauty retail market, disrupted the ecosystem and thrust India into the global spotlight. Today, Nykaa has expanded its offerings to include fashion and B2B and has launched platforms such as Nykaa Fashion, Nykaa Man and Nykaa Superstore. Nykaa has also expanded into the Middle East through its omnichannel beauty offering ‘Nysa’.
Over the years, Nykaa has consistently captured the hearts of consumers, serving over 55 million customers (as of March 31, 2026) through its online platform and 331 offline beauty locations (as of March 31, 2026), while building loyal communities through engaging and educative content.
House of Nykaa – Nykaa continues to build the house of its brands with a strong focus on innovation and consumer delight. Renowned fashion labels such as Nykaa Cosmetics, Dot & Key, K Beauty, Nykaa Collections, Nykaa Wanderlust, Nykaa Perfumes, Earth Rhythm as well as Nykaa by Nykaa, KICA, 20 Dresses, RSVP and Gajra Gang have become household names, consistently providing consumers with inspiration and high-performance products.
Nykaa’s unwavering commitment towards authenticity and customer-centricity has cemented its position as the retailer of choice for international brands looking to enter the Indian market. With Nykaa’s global stores, which are the gateway to some of the world’s most prestigious brands, the company utilizes its powerful supply chain and marketing expertise to create an impeccable shopping experience. Trusted by renowned global names such as Chanel Fragrance & Beauty, SK-II, Nike, H&M, Charlotte Tilbury, Elf Cosmetics, Urban Decay, Foot Locker, Revolve and Cider, Nykaa has empowered these iconic brands to connect with Indian consumers and make a lasting impact in the market.
Nykaa has been honored with prestigious awards, including a place on the TIME100 Most Influential Companies list and the Isidoro Alvarez Lifetime Achievement Medal at the World Retail Congress in Barcelona. Founder and CEO Falguni Nair has also won individual honors such as EY Entrepreneur of the Year and Power Businesswoman by Forbes Asia. For queries, please contact: pr@nykaa.com
For questions, Please contact: pr@nykaa.com
Note to readers: This article is part of HT’s paid Consumer Connect initiative and has been independently created by the brand. HT does not take any editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to independently verify all information.
