Chronologically Online. Meme fluent. good vibes only. Who knew we’d see a world with legitimate job descriptions? Roles in the workplace are changing faster than we can say “quietly leaving.” No one cares if you are “proficient in MS Office” and a “team player”. They want to know how well you know the Internet – its little jokes, the number of fans, the constantly changing language.
Doomscrolling can now officially get you a salary. Know how to read the unwritten rules of a subreddit without getting banned? There’s a Reddit expert role waiting for you. Understand the shelf life of memes? Congratulations, you are a meme marketer. Do you think you can stop 50,000 strangers from attacking each other in a Facebook group? You can be a community manager. Meet the people who have the hottest Gen Z job titles we’ve seen in some time.
Muskaan Abichandani, 25
Chief Vibe Curator
This seems like a ready-made job. But Abichandani has the business card to prove it’s genuine. Here’s how she describes her role: “I organize an experience, not an event, not a lonely night, not a gathering, but a sense of community and belonging.” At Mriga, an organization that brings people together through sports, wellness and personal development, she runs Mriga Social, the branch for music, dance, art and wellness programs in Ahmedabad. They do jazz nights, workshops on designing Japanese fans, coil pottery sessions and dance fitness raves. “It’s very unlikely that you’ll leave a concert knowing more people than you know,” she says. So, each session is intentionally small, an intimate affair that feels more real.
When Abichandani is in charge, she makes sure everyone feels like they are part of the group from the beginning. “The fear of ‘I don’t have any friends to go to’, ‘I’m not sure this is for me’ or ‘I look weird’ need to be overcome,” she says. Before starting, his team talks to each attendee. “At no time are you left alone in a corner. The seating is planned so that the stranger next to you complements you. Moderators and facilitators are there to keep everyone involved in the conversation.”
It helps that Abichandani spent time in London organizing events for hospitality and personal care brands. Such jobs start from here ₹3.6 lakh per annum, go up to ₹1.2 million. Bonus: You feel part of the group, too.
Tanya Singh, 27
reddit expert
A few years ago, Reddit was nowhere on the radar of brands. Now companies are hiring people whose entire job is to speak their language fluently. This includes Tanya Singh who does this for a US-based sports media company. On subreddits that discuss everything from breaking sports news to controversies, Singh’s job is to simply send his company’s article link to the group as a conversation starter.
This is a sneaky thing to do. Unlike Instagram or X, Reddit punishes anything that looks like advertising through downvotes or a complete ban. “People don’t want a brand talking over them,” says Singh. “They want advice from a Redditor who actually knows the topic.” He is that person, but on behalf of his employer.
It takes many weeks of invisible work. Before posting his first link, Singh must build credibility by commenting, answering questions, and earning karma in multiple communities. Slip up, and the ban is instant, and your device is dead to Reddit until you factory reset it. Even before this was discovered, he had banned about 12 to 13 accounts.
It’s also an expertise he suggested to his company, not the other way around. Other brands are now interested in what she does. When a fitness brand that had grown out of famously guarded fitness subreddits needed it, Singh spent several weeks building credibility in 15 communities. Then, she posted unbranded progress photos and workout shots, just like regular users’ posts. She responded to comments with genuine advice, and when people willingly offered weight loss tips and routines in return, she used it as a way to further her branding. “You really have to earn your place,” she says. Entry level Reddit experts join in ₹from 5 lakhs ₹10 lakh per year. Sadly, karma points cannot be redeemed.
Onaiza Draboo, 36
digital anthropologist
So, you speak Brainroot fluently? Dear. Onaiza Drabu does this and gets paid for it. She studies the Internet in the same way traditional anthropologists study villages: observing communities, decoding customs, and detecting small cultural shifts. If everyone suddenly becomes obsessed with matcha, Nigerian breakdance or “I was there” comments, she figures out what it will mean six months from now.
Drabu trained at Oxford. She saw the shift toward clean, ingredient-first beauty long before we learned how to say niacinamide. “When Diljit Dosanjh performed at Coachella in 2023 in a black kurta and tahmat, I knew hyper-regional pride was going to become mainstream,” she says. “Fashion brands will lean toward local crafts, chefs will focus on hyper-local ingredients.” Sure enough, in 2025, Masaba launched a lipstick called Thak Gayi as part of her Wallet collection.
Comments like this are valuable business advice. His firm, CodeSwitch, helps companies design everything from websites and apps to packaging. When a frozen-food company wanted to organize products by category (chicken, seafood, vegetarian), they reported that young people don’t think about ingredients; They think about food: What’s for breakfast? lunch? dinner? The firm reorganized its app based on those questions to make it easier to navigate.
In Europe and North America, such jobs pay between $85,000 and $130,000 annually. Most of Drabu’s customers are foreigners. In India, similar roles are paid roughly ₹from 10 lakhs ₹30 lakhs annually.
Bhumisha Rajgar, 24
meme marketer
The caption on @MixFeels.in’s Instagram reel reads: The World Cup needs Shakira like football needs the ball. It includes the singer’s FIFA anthem Dai Dai. It has been viewed more than six million times. That connection, that intelligence, that split-second dopamine hit – it’s Rajgar’s stock in trade.
He and his team of 10 at 3Folks Media create content for the music label. He has worked on campaigns for K-pop stars Jennie, Central C, King, Darshan Raval and the band Wish. Job Description: Create paid content Like everything else, it was born on the Internet.
It requires as much planning as doomscrolling. “When a new song comes out, the first thing we do is post it to 100 to 200 Instagram pages,” she says, along with discovery triggers: “Oh my God, Tyla just released a new album, you have to hear this,” she says. Next, Rajgar’s team creates fan edits based on current trends with the help of “meme sellers,” people who manage hundreds of meme pages ranging from Bollywood and K-dramas to anime and even devotional content. Then attention snowballs.
For Sunday by Aditya A, Nalayak and Ronit Vinta, their team paired the track with an edit of the hit anime One Piece. The breezy tune matches perfectly with the visuals of a smiling Luffy jumping into the blue sky. The song reached 25,000 reels on Instagram. For Travis Scott’s FE!N, he used a video from Navratri Bloopers. It received more than 12 million views.
“In the past, customers thought memes were just for fun,” she says. “Now they understand that they’re one of the fastest ways for people to find a song.” If you are good at it, you can earn approx ₹1.5 lakh per month.
Saloni Jain, 28
community Manager
In 2016, brands pretended to be “one of us” online: campaigns featured fake fights, slogans dropped the word slay or bestie. In 2026, that formula gives ick to customers. “Customers know they won’t feel a sense of belonging or compassion from a brand,” Jain says, so she builds community instead. Jain runs a 50,000-strong Facebook community for US-based fertility-monitor company Inito.
It is composed entirely of women trying to conceive. Members celebrate pregnancies, mourn setbacks and provide advice on IVF treatment and emotional burnout. Engaged members are presented as “community champions” who welcome newcomers and answer questions without Jan’s interference. “You can ask ChatGPT for information. But you can’t ask what it felt like to go through what you’re going through.” The true measure of a good community manager, she says, is how little is needed of you.
“It’s rewarding because you’re actually helping people,” she says. “You’ve created a space for people to exchange advice and encouragement that they can’t get anywhere else.” Sure, there’s compassion fatigue. Sure, some fights get ugly. That’s when she steps in, stopping the comments before they spoil the group atmosphere, but approaches the bickering members separately to calm things down.
After studying journalism, social media marketing, and managing the pet-care group for a pet-food company, Jain landed a side job. Indian founders still undervalue the role, while US companies pay community managers around $170K per year. But for India, he expects this gap to narrow rapidly as AI eats up other marketing jobs.
From HT Brunch, July 18, 2026
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