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Alia Bhatt`s former bodyguard recalls horrifying airport incident; deets inside

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Alia Bhatt`s former bodyguard recalls horrifying airport incident; deets inside



Alia Bhatt`s former bodyguard recalls horrifying airport incident; deets inside

Alia Bhatt made her big Bollywood debut with Karan Johar’s Student of the Year in 2012. Ever since, the actress has witnessed an impressive career graph. She has also increased her fan base, with people who love her and adore her loyally. During a recent interview, Alia’s former bodyguard, Zeeshan Qureshi, recently opened up about a past incident that left the actress ‘scared’ and ‘uncomfortable’. 

Alia Bhatt was mobbed at the airport

Zeeshan reportedly worked with Alia when she was shooting for SOTY and for three to four years around the same time. Zeeshan recalled when he was travelling with Alia to a foreign location, and during one of their travels, the actress was mobbed by the airport staff and customs officers.


No 10 says Falklands sovereignty rests with UK after report of US 'review'

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No 10 says Falklands sovereignty rests with UK after report of US 'review'



An internal Pentagon document reportedly raised the prospect of a change in position in retaliation for the UK not joining the Iran war.


Infosys share price today: Stock falls around 4% after Q4 numbers; what’s the outlook? Brokerages share ratings

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Infosys share price today: Stock falls around 4% after Q4 numbers; what’s the outlook? Brokerages share ratings


Infosys share price today: Stock falls around 4% after Q4 numbers; what’s the outlook? Brokerages share ratings
For the quarter ended March 31, 2026, Infosys posted a consolidated net profit of Rs 8,501 crore, up 21 per cent from Rs 7,033 crore.

Infosys share price today: The stock price of India’s second largest IT services firm fell sharply on Friday despite the company’s quarterly results beating market expectations. Infosys came under significant pressure, falling as much as 3.72 per cent to an intraday low of Rs 1,194.50 on the NSE. Its American depositary receipts also weakened, closing 4 per cent lower.For the quarter ended March 31, 2026, Infosys posted a consolidated net profit of Rs 8,501 crore, up 21 per cent from Rs 7,033 crore recorded in the same period a year earlier.Revenue from operations during the fourth quarter rose to Rs 46,402 crore, marking a 13.4 per cent increase from Rs 40,925 crore in the corresponding quarter of the previous financial year.On a sequential basis, profit after tax climbed 28 per cent from Rs 6,654 crore in Q3 FY26. Revenue also registered a quarter-on-quarter increase of 2 per cent from Rs 45,479 crore in the October-December period.Operating margin for the quarter stood at 21 per cent. While this remained unchanged from a year ago, it improved by 260 basis points compared with the previous quarter.For FY27, the company has projected constant-currency revenue growth in the range of 1.5 per cent to 3.5 per cent, while retaining its operating margin guidance at 20 per cent to 22 per cent.

Infosys stock price outlook: What brokerages are saying

Brokerage views on Infosys remain mixed, with analysts balancing near-term challenges against the company’s long-term positioning. They have expressed a measured outlook on Infosys. Jefferies has reiterated its Hold rating on the stock and lowered its target price to Rs 1,235, suggesting limited upside or downside from current levels, according to an ET report.According to the brokerage, Infosys’ March-quarter performance was largely in line with expectations. However, its FY27 revenue growth guidance of 1.5 per cent to 3.5 per cent fell short of market hopes.Jefferies also highlighted a 3 per cent sequential decline in headcount and a 19 per cent year-on-year drop in net new deal wins as areas of concern.The brokerage noted that the lower end of the guidance range reflects a more challenging macroeconomic backdrop and persistent geopolitical uncertainties, while the upper end assumes some improvement in conditions.Net new deal wins for the fourth quarter came in at $1.3 billion, down 19 per cent from a year earlier. Jefferies described this as a soft outcome, adding that the decline, coupled with the sharp reduction in workforce during the quarter, is consistent with the company’s cautious near-term growth outlook.Morgan Stanley has retained its Equal-weight recommendation on the stock, while reducing its target price to Rs 1,380 from Rs 1,760 earlier. This still implies an upside of about 11 per cent from current levels. The brokerage pointed to a weaker-than-expected fourth-quarter performance across several key parameters, along with a subdued revenue outlook.According to Morgan Stanley, Infosys’ FY27 constant-currency revenue growth guidance of 1.5 per cent to 3.5 per cent suggests little scope for a meaningful pickup in growth. Organic growth is expected to be around 2.5 per cent, broadly in line with industry peers.The brokerage also noted that the ramp-down of a major European client is likely to weigh on near-term growth. In addition, gains in productivity driven by artificial intelligence, coupled with pricing pressure, are affecting the competitiveness of the company’s core business.While Morgan Stanley has lowered its estimates, it believes earnings per share could receive some support from favourable currency movements. It also observed that the stock’s valuation has moderated and is now closer to peer levels, which could help limit downside risk. At present, the stock is trading at around 15.8 times earnings.Motilal Oswal Financial Services, on the other hand, has reiterated its Buy rating on Infosys, keeping its target price unchanged at Rs 1,450. This implies a potential upside of roughly 17 per cent.The brokerage said Infosys’ FY27 revenue growth guidance of 1.5 per cent to 3.5 per cent in constant currency—or 1.25 per cent to 3.25 per cent on an organic basis—is below its expectations at the upper end. It believes this points to increasing pressure on the company’s existing business portfolio.Motilal Oswal highlighted that the growing adoption of artificial intelligence is compressing the core business, as efficiency gains are increasingly being passed on to clients. It added that this trend is being amplified by intense competition and pricing pressure in an environment of weak demand.The brokerage expects this deflationary impact to continue. For FY27, it has built in organic growth at the midpoint of management’s guidance, around 2.5 per cent, indicating a moderation from FY26 constant-currency growth of 3.1 per cent.Meanwhile, HDFC Securities has also maintained its Buy recommendation on the stock, with an unchanged target price of Rs 1,550.HDFC Securities said fourth-quarter revenue was affected by seasonal weakness and slower decision-making by clients. It also noted that Infosys’ FY27 revenue growth guidance fell short of expectations, underscoring persistent macroeconomic uncertainty.According to the brokerage, demand conditions remain soft, with clients continuing to prioritise cost optimisation over large-scale transformation projects.In view of the slower growth outlook, HDFC Securities has reduced its earnings estimates by around 2 per cent to 3 per cent. It currently values the stock at 18 times its estimated earnings per share for March 2028.(Disclaimer: Recommendations and views on the stock market, other asset classes or personal finance management tips given by experts are their own. These opinions do not represent the views of The Times of India)


Alia Bhatt wants daughter Raha to choose sports instead of acting, reveals why

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Alia Bhatt wants daughter Raha to choose sports instead of acting, reveals why


Actor Alia Bhatt is already picturing what the future could hold for her three-year-old daughter Raha Kapoor and it’s not necessarily Bollywood. In a recent interview, Alia confessed that she wants Raha to explore the world of sports. Why? Here’s the reason behind it.

Alia Bhatt dated Ranbir Kapoor for several years and got married in April 2022.
Alia Bhatt dated Ranbir Kapoor for several years and got married in April 2022.

Alia gets candid about Raha

In a recent interview with Femina, Alia opened up about her daughter Raha and the kind of career path she imagines for her.

When asked about the women who have helped her evolve, Alia said, “I think, starting with my family… My mother – the strongest, most impactful influence growing up, watching her navigate through raising me and my sister, and still keeping the fire of wanting to be an actor alive in herself, whether she did it through theatre or through television. Then my sister – the way she’s been so outspoken about her journey with mental health and depression. And, then, even the people that I deal with on my team, which is made up of a bunch of wonderful women. They all add so many different layers of support, opinion, perspective, and just energy to my life.”

“I love when everything feels like a team effort. I think, if I were an athlete, I would definitely play a team sport! It’s something I think about sometimes. Even for my daughter. I wish for her to actually be an athlete… She’s so competitive and she’s so athletic. She’s only three, but she really jumps around like a bee in a bonnet. I find there is true pleasure in team effort,” she added.

Speaking about how motherhood has reshaped her equation with work, Alia asserted that ambition has nothing to do with motherhood. She added that while becoming a parent does shift certain priorities, it also brings a stronger focus on quality over quantity, both in life and career, stressing that that’s what happened with her.

Alia dated Ranbir Kapoor for several years and got married in April 2022. Their love story blossomed on the sets of Brahmāstra, which was in production for seven years. Raha, their first child, was born in November 2022.

Alia Bhatt’s upcoming projects

Alia will soon be seen in Sanjay Leela Bhansali’s Love and War. Apart from Alia, the film stars Ranbir Kapoor and Vicky Kaushal. It marks Alia’s second collaboration with Bhansali after 2022’s Gangubai Kathiawadi, for which she won a National Award for Best Actress.

There has been a lot of confusion and speculation about the release date of the Sanjay Leela Bhansali film, Love & War. The film, which stars Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal, was officially announced in January 2024 and was originally slated for a 2025 release. Love & War will now release in theatres on January 21, 2027, arriving a few days ahead of the Republic Day window.

She also has spy thriller Alpha in the pipeline. The film is slated for release on July 10. Alpha was originally slated for release in Christmas 2025, but was moved to 17 April 2026.


The next natural step for farming

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The next natural step for farming


Pradneesh Jori, Sanket Bhor and Pandurang Pable came together to promote natural farming and help farmers get rid of their debt cycle.

Registered in October 2025, Satvaveda Life LLP was established with clear principles: ethical practices, complete transparency and zero use of plastic. (symbolic picture)

​The more things change, the more they stay the same. Farming has undergone many changes over the years, from the widespread use of chemical fertilizers and pesticides to hydroponics and organic farming, which is essentially chemical-free. Yet, despite India ranking No. 1 globally in organic farming, only 2 to 3 percent of cultivable land is under such practices.

The reason is not difficult to understand. As the Sri Lankan experience has shown, although organic farming is healthier, yields are often 20 to 30 percent lower than chemical farming, even though the price of the produce is higher.

It was against this backdrop that Pradneesh, who was studying agriculture in Kolhapur, connected with Sanket, who came from a farming family but was pursuing a chartered accountancy degree. When the COVID-19 pandemic brought the world to a halt, the two returned home to Pune. Around the same time, Pandurang Pable, a family friend of Pradneesh with over two decades of experience in process automation, digital marketing and business expansion, also found himself back in his village.

Farming was the common thread that brought them together. As he began to study the facts on the ground, what he discovered was deeply worrying. As Pradneesh explains, “Most small farmers, especially those with one to three acres of land, were operating at a loss without realizing it. They were stuck in a cycle of taking loans from local shops, repeatedly purchasing fertilizers and pesticides, repeatedly facing crop issues and ultimately repaying the loan after the harvest and being left with little or no profit.”

Labor added another layer of stress. When the trio prepared a reasonable profit and loss statement, including the cost of land and family labour, it became clear that most farmers were running at deep losses. Only large farmers managed to remain profitable, mainly because they could store the produce and sell it at the right time.

This led them to a simple but powerful question: If chemical inputs were a major contributor to losses, could reducing them change the equation?

Determined to find the answer, he decided to run his own experiment. As Pandurang recalls, he started with a small plot of land, about 1,000 square feet, to test non-chemical farming methods first-hand.

Pandurang says, “We started using Jeevamrit, a natural fertilizer made from cow dung, cow urine, jaggery and gram flour, which gets fermented in a few days. Along with this, we revived the practice of co-farming by growing crops like cucumber, cluster beans, okra, fenugreek and coriander together.”

These plants with roots at different depths support each other and make better use of the soil. In total, he cultivated about 20 different vegetables.

“Modern farming has largely moved towards monocropping with heavy chemical inputs, causing traditional practices like companion farming to disappear,” says Pandurang.

Soil, he explains, doesn’t like to be naked; It will grow something or the other regardless. Again, the idea is to grow crops that benefit both the land and the farmer, rather than allowing weeds to take over.

The results were shocking. His small plot gave a yield about 25 percent higher than chemical farming along with better taste and quality. To them, this was proof that natural farming was not only viable but also highly effective.

By the time he completed this phase of the experiment in 2023, his conviction had become stronger. Natural farming not only reduced input costs, but also had the potential to outperform traditional monocropping. To deepen their understanding, Pradneesh and Pandurang went to Hyderabad to study permaculture.

After completing the course, he traveled to cities, connected with consumers and studied market dynamics closely. As Pradneesh explains, he found that natural vegetables were difficult to find, grains, when available, were often very expensive, and there was a clear gap between demand and supply. This was accompanied by a lack of trust, with consumers unsure whether products were truly chemical-free.

After identifying the gap, they moved forward to create a solution. He started working with farmers in his network near Solapur. Since only a small section practiced natural farming, they initially collaborated with those following organic methods using Jeevamrit.

To test consumer reaction, he designed another experiment. They selected 80 families in Pune and offered them food kits containing staple food items like jowar, wheat flour, pulses – enough for a family of four.

Their research revealed that many organic brands were overpriced, leading to the perception that healthy eating was unattainable. In fact, the extra cost just paid off ₹from 10 ₹12 per person per day.

Packaging presented its own set of challenges. Determined to avoid plastic, he used paper bags for the dough, carefully adjusting the thickness to manage moisture.

“Fresh flour was packed only after the order was received and distributed immediately to prevent moisture. These were kept in cloth bags stitched from reused sarees, which added a durable layer but also increased operational complexity,” says Pandurang.

Despite the challenges, the response was encouraging. 80 families experienced a change in mindset, recognizing that the slight increase in cost was justified by the improved taste, quality, and potential health benefits. The price of their stone-ground wheat flour is ₹72 per kg, almost 50 percent more than mass-market alternatives.

Still, power alone was not enough. Trust remained a significant barrier. To address this, the trio began batch-wise testing using rapid testing methods to ensure that their produce was indeed free of chemical residues.

to measure

Looking to the future, the founders are preparing for big experiments. As Pandurang explains, “Our plan is to grow crops like jowar along with pulses like matki and moong, without using any fertilizers, even natural fertilizers.”

This approach depends entirely on rainfall, mirroring traditional farming practices, with results expected after the monsoon.

They aim to expand farming to 60 acres by 2027, combining family-owned land and current holdings. Currently, they are already experimenting with natural farming on six acres using zero external inputs.

There is an emphasis on scalability.

Pandurang says, “We are documenting the processes so that they can be replicated as they scale. We support farmers by covering essential expenses, providing training, managing sales and sharing 40 percent of the profits, reducing risks and creating a more sustainable model.”

Registered in October 2025, Satvaveda Life LLP was established with clear principles: ethical practices, complete transparency and zero use of plastic. Sales began in January 2026, with Pandurang leveraging its experience in digital marketing to accelerate growth.

Like most early-stage ventures, challenges remain. Delivery costs remain high relative to the size of the order, and maintaining freshness, especially for fruits and vegetables, requires tight controls on production. As Pradneesh says, expanding one’s own farming operations is the logical next step

Grant

So far, the three founders have self-funded the venture, and invested more ₹1.2 million. They are preparing to lift now ₹Rs 1 crore to scale up operations in five cities and strengthen their natural farming initiatives. As Pandurang explains, this will help improve supply sustainability, ensure quality control, and make natural food accessible on a larger scale.

Future

His long-term vision is to take natural farming to a larger scale while restoring its economic viability. Inspired by the low-cost farming model of Bhaskar Save and the philosophy of Pandurang Shastri Athawale, he believes that farming will no longer be loss-making if unnecessary expenses are reduced.

In the near future, they plan to expand their network by collaborating with more farmers, supporting daily expenses and ensuring a risk-free model by sharing profits after sales. Their objective is clear, to make natural food accessible, make farming profitable and free farmers from the debt cycle.

It’s a tall order, but one they’re steadily working towards.


Centre tells ZEE5 not to release Lawrence Bishnoi documentary after Punjab Police says it poses 'risk to public order'

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Centre tells ZEE5 not to release Lawrence Bishnoi documentary after Punjab Police says it poses 'risk to public order'


The upcoming ZEE5 docu series, Lawrence of Punjab, based on the rise of gangster Lawrence Bishnoi, will not be releasing this month as scheduled, after the Union government advised the streaming platform not to release it.

Lawrence of Punjab is based on Lawrence Bishnoi, a former student leader turned gangster currently lodged in Sabarmati jail. (PTI)
Lawrence of Punjab is based on Lawrence Bishnoi, a former student leader turned gangster currently lodged in Sabarmati jail. (PTI)

I&B Ministry tells ZEE5 not to release Lawrence of Punjab

News agency ANI reported on Friday that the Ministry of Information and Broadcasting has advised ZEE5 not to release Lawrence of Punjab, following the Punjab Police’s apprehension that it posed a risk to public order. Lawrence of Punjab was to be released on ZEE5 on April 27.

The shadow ban comes a day after Punjab Congress chief Amrinder Singh Raja Warring moved the Punjab and Haryana High Court, seeking a ban on the release of the web series. In his suit, Warring claimed the show glorified gangster culture and would send a negative message to the state’s youth.

When the case came up in the high court on Friday, Additional Solicitor General of India Satya Pal Jain and advocate Dheeraj Jain, representing the Centre, placed a copy of the communication from the I&B ministry before the bench.

“I am directed to refer to CWP-PIL-107-2026 Amrinder Singh Raja Warring vs Union Of India, And Others filed before the Hon’ble Punjab & Haryana High Court, and to invite attention to the Advisory dated 27.10.2025 issued by this Ministry,” read the I&B communication. Following this, Warring’s lawyer said their petition was disposed of because their grievance had been redressed, following the Centre’s advisory to ZEE5.

What the Centre said to ZEE5

In its communication to the streaming platform, the Ministry added that the Punjab Police has highlighted that the docu-series could hamper peace in the state. “The Punjab Police has informed that given the sensitivity of gangster-related issues in Punjab and the potential for such content to evoke strong public reactions, the release of the series is likely to lead to heightened tensions and adverse law and order implications,” the communication said.

It also cautioned against disseminating any content that ‘romanticises organised crime’.

“It is further informed that the documentary has the potential to negatively influence youth by normalising or romanticising organised crime; undermine ongoing law enforcement efforts against gangsterism; and disturb public order, thereby vitiating the law and order situation in the State,” the order added.

The ministry’s order has advised ZEE5 to “take note and take appropriate action in the matter.”

What is Lawrence of Punjab about

Lawrence of Punjab’s title is a play on the Oscar-winning classic Lawrence of Arabia. The series is scheduled to release on ZEE5 on April 27. It charts the rise of Lawrence Bishnoi, a dreaded gangster who first made national news after planning hits on Bollywood superstar Salman Khan over his alleged role in the blackbuck poaching case from the 90s.

According to the makers earlier, the show “traces the journey of a criminal identity through the lens of culture, systems, and visibility” and treats Bishnoi as a case study in the ecosystem of student politics, music, ideology and media amplification.


'Michael' beats 'Dhurandar 2', matches 'Bhooth Bangla' on Day 1

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'Michael' beats 'Dhurandar 2', matches 'Bhooth Bangla' on Day 1


'Michael' box office collection Day 1: Jaafar Jackson makes impressive Rs 5.50 crore India debut; gives 'Dhurandar 2' and 'Bhooth Bangla' a run for their money

The much-anticipated biopic on the King of Pop, Michael Jackson, titled ‘Michael’ and starring Jaafar Jackson in the lead, opened to a good start at the Indian box office, giving the Indian films a run for their money.As per reports on sacnilk, the film collected an estimated Rs 5.50 crore net on its first day. According to early estimates, the film earned Rs 3.80 crore across 3,029 shows on Day 1. With an additional Rs 1.70 crore coming from paid preview screenings on Thursday. With this, the film’s total opening day collection stands at approximately Rs 5.50 crore.The report indicates that the film narrowly missed surpassing the second-Friday earnings of ‘Bhooth Bangla’, headlined by Akshay Kumar. The Hollywood biopic fell short by just Rs 25 lakh compared to the horror-comedy’s collection of Rs 5.75 crore on the same day.Meanwhile, ‘Dhurandhar 2’, starring Ranveer Singh in the lead was seen lagging behind as it began its sixth weekend. As per the report, the film earned an estimated Rs 1.60 crore on Friday.Directed by Antoine Fuqua, Michael chronicles the life of the late King of Pop Michael Jackson and is mounted on a reported production budget of USD 200 million. Although the film opened to a low critics rating of 27%, the film scored big among fans of the late pop icon. The same is reflected in the box office numbers.Internationally, the film is eyeing a worldwide debut of around USD 150 million. Sacnilk reports that the film could earn an estimated USD 65-70 million from the North American box office alone. This could help the film score among the highest collections for a musical biopic, surpassing the opening figures of ‘Straight Outta Compton’ (USD 60.2 million) and ‘Bohemian Rhapsody’ (USD 51 million).The film is also expected to rake in the big bucks from overseas markets earning an estimated USD 75–80 million across 82 territories.‘Michael’ is thus set to rank among the top global openers of 2026 and could emerge as one of the biggest debuts for a musical biographical drama.


Police raid Peru’s election authorities after outcry over slow vote count | Elections News

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Police raid Peru’s election authorities after outcry over slow vote count | Elections News


Anticorruption police gathered material from the homes of election officials including former office leader Piero Corvetto.

Police in the Peruvian capital of Lima have raided a home belonging to the former head of its national election agency, amid growing frustration in the aftermath of the country’s presidential election.

As of Friday, results still had not been finalised for the presidential race, which took place on April 12.

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Delays in ballot deliveries forced the voting in some areas to be extended by an extra day, and the slow vote count has led to accusations of wrongdoing. But the European Union’s election mission to Peru found no indication of fraud.

Law enforcement was seen entering the home of Piero Corvetto, the former head of Peru’s National Office of Electoral Processes (ONPE), on Friday as part of a judicial warrant.

The officers with the local anticorruption police unit were tasked with removing mobile phones, laptops and documents, according to local broadcaster RPP.

The homes of five other officials were also targeted by police raids, as were offices belonging to Galaga, a private company that transports election ballots.

Corvetto resigned on Tuesday, though he denied any wrongdoing or irregularities in the election process. In a statement, he said he hoped his departure would boost public confidence.

On Friday, his lawyer, Ricardo Sanchez Carranza, told the news agency Reuters that a judge authorised the raid but denied prosecutors’ request to put Corvetto in preliminary detention.

But one of the leading presidential candidates, Lima’s former far-right mayor, Rafael Lopez Aliaga, has accused Corvetto of being a “criminal” and pledging to pursue him “until he dies”.

Lopez Aliaga is currently in a narrow race for second place in the presidential election.

With 95 percent of the ballots tallied, right-wing candidate and former First Lady Keiko Fujimori is in first place with 17 percent of the vote. She is all but assured of proceeding to the run-off on June 7.

Lopez Aliaga, meanwhile, is in third place with 11.9 percent, behind left-wing Congress member Roberto Sanchez at 12.03 percent.

Roughly 20,000 votes separate Sanchez from Lopez Aliaga, who has increasingly denounced the election as illegitimate, though he has yet to provide evidence to support that claim. Still, he has called the vote tally an “electoral fraud unique in the world”.

The final results are expected on May 15.


Annu Kapoor opens up on Om Puri and Seema Kapoor’s troubled marriage

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Annu Kapoor opens up on Om Puri and Seema Kapoor’s troubled marriage



Annu Kapoor opens up on Om Puri and Seema Kapoor’s troubled marriage

Veteran actor Annu Kapoor has opened up about a deeply personal and painful chapter involving his sister, Seema Kapoor, and her troubled marriage with late actor Om Puri. In a candid conversation, Annu made strong allegations, claiming that his sister’s life was “ruined” due to the relationship and its aftermath.

Annu Kapoor recalls a personal anecdote

Recalling the past, Annu described Om Puri as a phenomenal actor but separated his professional admiration from personal experiences. He said that while Puri’s contribution to cinema was immense, his actions in his personal life caused lasting pain to his family. According to Annu, the marriage between Om Puri and Seema Kapoor was marked by betrayal and emotional distress.


Hair oil, ACs, soaps become costlier: How FMCG companies are dealing with Middle East supply blow

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Hair oil, ACs, soaps become costlier: How FMCG companies are dealing with Middle East supply blow


Hair oil, ACs, soaps become costlier: How FMCG companies are dealing with Middle East supply blow

Consumer goods companies in India are facing a sharp rise in input costs due to the ongoing war in the Middle East. Surging raw material prices are forcing firms to track costs on a near-daily basis, review pricing frequently, and focus on short-term decisions instead of long-term planning.As firms are struggling with volatile input costs, company executives have told ET that the sudden spike in inflation has made it harder to manage business, while also raising concerns that higher prices could hurt consumer demand. This comes at a time when consumption had started improving after the government reduced goods and services tax rates on several products last September.Havells India chief executive officer Anil Rai Gupta was cited by the financial agency as saying that the company is taking a cautious approach and reviewing the situation month by month. “I have not seen this kind of price escalation in the recent past or in recent memory. Usually, inflation happens, but it is neither so steep nor spread across all product categories… consumer offtake can get affected if the price hike is too sharp.” Bajaj Consumer Care managing director Naveen Pandey said the company is closely tracking input costs and taking decisions almost daily. Speaking during the company’s earnings call last week, he said costs across the business have gone up between 20% and 60%. He added that the war has created “extreme volatility” in the prices of light liquid paraffin and packaging materials. At the same time, prices of mustard and copra have not fallen as expected and are still at pre-war levels. The company is working on cutting costs across its operations.Industry executives said the war has pushed up commodity prices and crude-linked products, increased freight costs, and made imports more expensive due to the fall in rupee. They added that even after a ceasefire, prices have not come down, and uncertainty remains over whether the conflict could start again.In the past month, companies have already raised prices in several categories, including air-conditioners, refrigerators, soaps, detergents, hair oil, apparel, decorative paints and footwear. Some companies have also reduced pack sizes to deal with higher costs. More price hikes are expected by the end of this month.Parle Products vice president Mayank Shah said the pressure on input costs is very high and the uncertainty is “killing”.Retailers are also seeing more careful spending. Trent Ltd, which runs Westside and Zudio stores, said in an investor presentation that while demand was steady at the start of the January–March quarter, the current situation is affecting consumer behaviour.“Consumers are spending with caution, resulting in moderation of discretionary spending on the back of continuing macro uncertainties and potential increase in cost of living. Structurally the demand levels and the underlying market opportunities remain strong. However, the duration and intensity of disruptions in the Middle East along with its second order effect on supply chain, commodity prices and inflation in general has potential implications for near term demand,” the company said.AWL Agri Business executive deputy chairman Angshu Mallick said the company has already increased edible oil prices by Rs 7–10 per kg to pass on higher freight costs. “Being a staples company, we hike or reduce prices immediately. As we are in basic necessities, the volume impact is usually lower,” he said.Meanwhile, the Middle East conflict is inching closer towards the two month mark. The conflict began back on February 28, when the US and Israel launched joint strikes on Iran. In retaliation, Tehran choked the crucial Strait of Hormuz, a pipeline that carries 20% of global energy supplies, straining flow across the globe.